Introduction
Some stories start with an idea. Others start with a reason. For UK content creators Cole & Abbie, their Raffall journey began during one of the most difficult periods of their lives — and evolved into a powerful example of how raffles can be used not just to generate revenue, but to create meaning, momentum, and real-world impact.
After recently losing one of their twin babies at 12 weeks pregnant, Cole & Abbie made a decision. Instead of retreating from their audience, they chose to turn their hurt into something positive, launching a £1 to £1 million fundraising challenge for Sands UK — a charity that supports those affected by baby loss.
What followed was extraordinary.
Cole & Abbie already had an engaged audience — 3.8 million followers on TikTok, 1.8 million on Facebook, and 483k on Instagram — but this wasn’t about reach alone. It was about trust. Their audience didn’t just watch them; they believed in them. And that belief became the foundation for everything that followed.
Starting With Purpose, Not Pressure
Their first raffle launched in November 2025, and it couldn’t have been more modest. A lamp table, priced at £1 per ticket. No hype. No exaggerated promises. Just a simple, accessible entry point that allowed supporters to be part of something positive.
That first raffle sold 17,178 tickets, instantly proving that when people understand why they’re entering — and trust the process — participation follows naturally.
Raffall’s independent draw system and clear legal framework played a crucial role. Cole & Abbie could confidently tell their audience that every raffle was fair, transparent, and compliant — something especially important when fundraising around such a sensitive cause.
Momentum Built on Transparency and Consistency
What came next wasn’t a single viral moment, but consistent action. In under two months, Cole & Abbie hosted 15 raffles, gradually expanding the scale and variety of prizes while keeping ticket pricing accessible.
Their raffles included:
- £20,000 split between four £5,000 cash winners
- The Massive Tech Bundle
- The Massive Ninja Bundle
- The Massive Voucher Bundle worth £1,920
- Free £100 cash
- A 65-inch Samsung TV
- £50,000 on Christmas Day
- A Fiat 500
- And multiple Christmas-themed prize bundles
Each raffle followed the same principles: clear prizes, clear ticket pricing, and clear draw dates. No ambiguity. No confusion. Just raffles done properly.
By removing friction and maintaining transparency, fans felt safe entering repeatedly — not just to win, but to support a cause they believed in.
£633,891 Raised — and Growing
In under two months, Cole & Abbie generated £633,891 in raffle revenue on Raffall. That figure alone is impressive — but the context makes it even more powerful.
This wasn’t opportunistic fundraising. It was purpose-led. Their raffles became a way for supporters to contribute to something meaningful while still enjoying the excitement of winning. Raffall’s platform ensured that donations, draws, and outcomes were handled with integrity, protecting both the hosts and their entrants.
For charities like Sands UK, this model opens the door to scalable, compliant fundraising driven by creator communities — without relying on traditional donation fatigue.
A New Standard for Purpose-Driven Raffles
Cole & Abbie’s story isn’t just about numbers. It’s about what happens when creators lead with honesty and use the right tools to support it. By choosing Raffall, they were able to focus on storytelling, community, and impact — while Raffall handled compliance, payments, and independent draws.
Their £1 to £1 million challenge is still ongoing, but one thing is already clear: raffles can be more than promotions. When run transparently and responsibly, they can become a powerful force for good.
For creators, brands, and organisations considering raffles, Cole & Abbie’s journey shows what’s possible when trust comes first — and why Raffall exists to support exactly this kind of impact.
Inspired by Cole & Abbie’s journey? Whether you’re a creator, a brand, or someone looking to turn a personal challenge into something positive, Raffall makes it easy to run transparent, compliant raffles that genuinely engage your audience — and create real impact.
1. Choose Your Prizes
Select something that resonates with your audience—whether it’s RC cars, exclusive merchandise, or unique experiences.
2. Set Up on Raffall
Create your raffle, upload images, and set ticket prices easily through the Raffall platform.
3. Share the Excitement
Promote your raffle through your social media channels, YouTube videos, and email newsletters.
4. Engage with Participants
Keep the excitement alive throughout the raffle by engaging with participants. Post updates, answer questions, and celebrate the final winner when the raffle closes.
4. Celebrate the Winners
Make the winner announcement an event, share their excitement, and keep your audience engaged for future raffles.
Conclusion: Cole & Abbie Prove Raffles Can Create Real Impact
Cole & Abbie’s journey from launching a simple £1 raffle to generating over £633,891 in under two months shows just how powerful raffles can be when they’re built on trust, transparency, and purpose.
By using Raffall, they’ve been able to engage millions of followers in a meaningful way, support Sands UK through their £1 to £1 million challenge, and create excitement around prizes that feel accessible and fair — all while remaining fully compliant and transparent at every step.
If you’re looking for an engaging, responsible, and proven way to raise funds, reward your audience, or turn a personal mission into something positive, Raffall is the platform to help you get started.
Visit their Raffall profile at raffall.com/coleandabbie
Ready to host your own raffle? Visit Raffall.com and start your journey today!
